My career began in B2B marketing, where I spent more than a decade working in-house across a range of sectors, developing marketing strategies, managing websites, improving SEO performance, and building digital systems that supported business growth. This experience gave me a strong commercial understanding of how marketing needs to align with sales, operations, and long-term business strategy.

Alongside this, I spent five years as Marketing Director of my own hospitality business, leading direct-to-consumer marketing across digital channels. Running my own company gave me first-hand experience of the realities business owners face — from building brand awareness and driving bookings to managing budgets and measuring return on marketing investment.

For the past seven years I’ve worked as a Digital Trade Adviser, supporting UK businesses through government-backed programmes designed to help companies improve productivity, strengthen their digital presence, and expand into international markets. In this role, I provide practical advice on areas including:

• Digital strategy

• SEO and website optimisation

• CRM and digital systems

• Data and analytics

• AI tools and digital productivity

• Online visibility and lead generation

I work with companies across multiple sectors, helping them identify opportunities to improve their digital approach and implement practical changes that support measurable growth.

My approach is straightforward and results-focused. I help businesses cut through the noise around digital marketing and focus on the tools, systems, and strategies that genuinely move the needle.

Whether reviewing a website, improving SEO performance, or helping businesses adopt new digital tools, my goal is always the same: to help businesses work smarter, become more visible, and grow sustainably.